Get a Business Blog
In part I, you learned about some ways blogs can be beneficial to your business. In part II, you’ll see some of the more technical aspects and statistics of business blogging. After reading about these reasons, there should be no excuse not to get a blog into your business.
Traffic, Traffic, Traffic
You have your new site set up. Your layout looks good, the colors work nicely, and those pictures look sharp. Now, how do you get visitors? The key is search engine optimization (SEO), and blogs boost this incredibly well. The way Google and other search engines rank websites in search results depends on a number of factors, including: keywords, number of pages, how often the site is updated, number of inbound/outbound links, the list is vast.
Blogs can affect most of these. Each new blog post will appear as a new indexed page for search engines to chew on. The more blog posts you create, the higher your ranking will be. And of course, each new blog post is another chance for potential leads to visit your site. Content you create could end up attracting new customers to your site through their search results. The higher traffic leads to a higher chance of paying customers.
What is great is that once you create a blog post, these blogs stay on your site for as long as you want. They can be getting page views throughout their entire existence. A blog post you created six months ago can still be getting clicks today and even months from now. It makes the time investment in creating the blog worth it in the long run. Not to mention, each page also provides more ad space.
Each new blog post also shows search engines that your site is constantly updated and is active, improving rankings. This content you create can also be shared on your social media. Your social media content gets a boost and can lead back to your blog and website. The links to your blog, and the links that you may post within your blog, also increase SEO and boost traffic to your site.
There really is no denying that blogs are good for business. But, in case you’re still skeptical, take a look at these numbers.
Statistics
Various studies and surveys confirm and reiterate the benefits of blogging. First off, 77% of internet users read blogs. Millions of people read blogs. No, you won’t get a million visitors to your site just by adding a blog. But the point is that you are now open to a wider pool of potential customers. If you don’t have a blog, then you are missing out on a lot of potential leads. Business that do have blogs generate 126% more leads than businesses without.
In terms of SEO, companies with blogs have 97% more inbound links and sites with blogs have 434% more indexed pages. There are a lot of SEO gains to be had by blogging.
57% of companies have acquired customers from their blog and 61% of U.S. online consumers have made a purchase based on information from blogs. If you think these numbers are low or don’t seem substantial enough, then you’re missing out on great business potential. Creating a blog will not harm your business (unless your posts are done in poor taste and downright offensive.) Creating a blog provides vast benefits. So why not take that offer?
Conclusion
Get a blog. Seriously. Your small business can get a huge boost in search engine optimization/search rankings and you will attract many more potential leads. Hopefully this two-part blog post has convinced you to start a blog for your business. For more online marketing and social media tips, check out the other blog posts here at 2xsales.com.
