Social Media

Scaling Up Social Media Engagement

Companies are Scaling Up Written by Matt Foulger. Originally posted on HootSource. How Companies are Scaling Up It’s important to know where your business stands before you head down the path towards broad social adoption across your employee base. But regardless of your industry, your company will eventually fall behind if it doesn’t formulate a plan for connecting customers with employees throughout…

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Company Thought Leaders

Don’t Keep Your Thought Leaders Hidden Written by Matt Foulger. Originally posted on HootSource. Embrace your Inner Thought Leaders Follower and friend counts are only part of the story. When the impact of their social messaging is considered, employee advocates look like marketing powerhouses. The Edelman Trust Barometer reveals that 50% of the international public consider employees either extremely credible or very…

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Employee Evangelists

Employees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate Invested in your brand’s success Willing to defend your company Aligned with your core objectives In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that is far more credible than…

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Social Media Conversation

Individuals Own the Conversation Written by Matt Foulger. Originally posted on HootSource. Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the…

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5 Essentials for Social Media Management

5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…

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7 Benefits to Managing Social Media with Hootsuite

Social Media Management Hootsuite is a social media management system for small and large businesses.  It has been chosen by top companies world wide as their key social media market management tool. The system’s user interface takes the form of a dashboard which supports social networks. Social Networks Supported Twitter Facebook Profiles, Events, Groups & Pages LinkedIn Profiles, Pages &…

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Email Marketing For Beginners

Email Marketing with Constant Contact Whether you’re just starting a business or you’re trying to branch out into more areas of marketing to expand your reach, here are five reasons I have complied as to why Constant Contact might be the right email marketing tool for you. Free Email Marketing Tutorials and Guides Constant Contact is great for email marketing, especially for…

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Free LinkedIn Ads Plus More…

Advertise Online Ads For Free It is a wonderful time to start advertising online. Everyone is offering free credits. Yes, everyone. Bing, Yahoo, Google, Facebook, Twitter, and LinkedIn. It is really amazing. I was sharing a post for a FREE $50 Bing Offer on LinkedIn and they sent me an email offering $50 in free advertising to boost my post.…

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