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Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads had 15.6% market share in the United States. That number continues to rise as more users switch to windows 8 and 8.1
Why Bing Ads?
Microsoft is committed to making Bing Ads the best it can be. Over the last year they made hundreds of enhancements in response to user requests. Bing Ads is now available in many markets around the globe, so more advertisers can take advantage of tools, resources and ad solutions to help grow their business. Plus, advertisers now have more control: Bing Ads lets you target users by mobile device and connect with consumers with our call ad offerings like Call Extensions, Location Extensions, Bing Offers and more.
What is pay-per-click (PPC) advertising?
Pay-per-click advertising means that you pay each time a potential customer clicks your ad. You pay up to your bid amount, but not more. This walkthrough shows how PPC works.
Targeting
Unlike traditional advertising, with online advertising you’re charged only when your ad is clicked.
To get your ads in front of the right audience, apply advanced targeting options to your campaigns. Instead of blasting your ad across the Internet, target a specific segment of the population. Targeting strategies center around these attributes:
- Geographical location
- Day of week
- Time of day
- Age and gender
- Device
- Operating system
Keywords and keyword bids
You’ve created your ads and targeted the right audience. Now your goal is to get your ads to appear on websites, so now it’s all about keywords and keyword bids. When creating your campaign, choose keywords that are relevant to your product or service and match your customers’ needs.
You can create your own keyword lists, or use the keyword tools to identify effective keywords and keyword bids. Creating an effective keyword list is important. You may have a great targeting strategy, but without an effective keyword list, customers may never see your ads. Keyword tools help you:
- Identify the right keywords.
- Choose optimal keyword bids.
- Track conversions.
- Improve campaign performance.
Optimization
If your ultimate goal is to get a conversion, you want to drive more traffic to your website. Identifying the right keywords is step one. Optimization is step two. Choosing the optimal amount to pay (keyword bid) for each keyword, keeping track of how well each keyword performs, and then using the reporting tools to review, study and adjust your keywords and keyword bids are the steps to optimization. Running reports and refining your keywords and ads is how you continually optimize your ad performance, increase your conversions and grow your business.
Summary
This overview has helped you get to know Bing and Bing Ads, and provided a quick introduction to the benefits and basics of search advertising.
Key takeaways:
- Advertising on the Yahoo Bing Network helps you reach millions of engaged, high-quality potential customers.
- Targeting puts your ads in front of the right audience.
- Relevant keywords lists are critical; you can create your own or use our tools to find the right ones.
- Optimize your search advertising campaigns by running reports, reviewing the results and adjusting accordingly.
Sign up today to request your $50 in Free Ads.
If you need assistance with your Bing Ads contact 2X Sales for help.
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