Good News! Here are some tips to see if your website is out of date.
Looks Out Dated
The Site looks out of date if it still uses old html code, the website’s width is narrow, and the text is small and hard to read. Perhaps content is out of date, like coupons and offers. May favorite is Christmas Specials in May. Better yet Christmas Specials from 2 yrs ago. I admit it is hard to stay on top of seasonal or monthly specials, especially if you are busy running a business but it needs to be current.
Not Mobile Friendly
How does the site look on your smart phone or tablet? There are several remedies to choose from. Responsive design is a more affordable solution that uses CSS (Cascading Style Sheets) to create a single version of the website that automatically adjusts to display properly on all devices; desktop, laptop, tablet, and smart phone.
Website or Pictures Load Slowly
If the website or images take a long time (more than a few seconds) to load then it could mean the coding is outdated or at least not optimized to current standards.
Copyright on Bottom of Page is more than a year old
I have been guilty of this one. If the copyright on the bottom of the page is more than a year old it needs to be updated. If it doesn’t have one – it needs one.
No phone number and is it smart phone friendly
Smart phone has the capability to dial a number but simply clicking on it. However, if the site is not designed properly it will not work.
Runs on Flash
Flash is over — it doesn’t work on most mobile devices, or if it runs at all it’s probably still unusable. Flash sites are also not accessible to users with disabilities since there’s no real content in Flash. For that matter, you’re probably not getting any search engine traffic since your Flash site can’t be properly crawled. Get rid of Flash.
There’s a welcome message
No need to welcome people to your site. Most of them know what a website is and will spend only a few seconds looking for what they want. Give up this valuable real estate to some SEO- and user-friendly content.
Is the logo on your site consistent with the rest of your marketing collateral and branded materials?
Consistency is essential to projecting an image of professionalism and competency. Your website should always reflect your current branding.
Does the majority of the text on your site appear as images instead of HTML?
Image-based text is very time- and technology-intensive to update, meaning anytime you want to update your site you must devote time and financial resources to it. Even worse, images (as opposed to HTML) are a barrier to the all-important Search Engine Optimization (SEO).
Any kind of graphic that is animated (flag waving etc.) or text scrolling across the page.
Is there really any news that is so important that it has to ticker tape parade across your screen? If it’s that important, place it in your slideshow on your site – if it’s the absolute latest news feed, just place the feed somewhere on the page statically but use a title to indicate it’s the LATEST very exciting news. Otherwise that thing chug chug chugging across the page is really distracting (not to mention hard to read) when people are trying to figure out where they want to go first.
Easy for users to navigate?
Your site should be organized in a manner that makes it simple for a visitor to find the information they’re looking for very quickly. Clear, user-friendly navigation is an expectation — not a bonus. Ideally, a user should be able to get to all your important pages within 1 to 2 clicks. If that’s not the case with your site, it’s probably time to upgrade.
Are there a lot of images that contain text on your site, such as buttons or headlines?
Search engines like Google can’t read text contained within graphics, so keywords or important phrases appearing on top of photos, or as fancy graphics, aren’t indexed by search engines. Even more problematic, text converted to graphics requires special software and extra steps to modify. With the recent development of web fonts, it’s now possible to achieve through search-engine friendly code what could only be done by static graphics a few years ago. Whenever possible, your web pages should render as much text as possible in searchable, stylized html code. Time and effort spent now will pay off in easier maintenance and better rankings later.
Is your site achieving good search-engine placement?
Old sites tend to suffer when it comes to search engine rankings. Bad or outdated code, lack of frequent content updates, content that’s invisible to search-engines, or security issues are just a few of the possible problems that cause sites to suffer with search engine placement. If your site isn’t achieving, it’s probably time to make some upgrades, or even rebuild your site.
Is your site easy for anyone to update?
Now more than ever on the web, content is king. Your site will undoubtedly benefit from regular doses of fresh content, which will not only engage your audience, but provide active search engine optimization. You shouldn’t have to enlist a web developer and pay hundreds of dollars to make your content changes. These days, it’s commonplace for a non-technical person to update virtually all content on your site without the urge to put their foot through the monitor. Not possible with your site? It’s time to give your site, or your web developer, the boot.
Does your site allow visitors to submit information to you easily?
One of the most valuable features of a website is the ability to collect information from your visitors, such as their contact information or services they’re interested in. Depending on your industry, this could be a critical way for you to compete for customers. If there is no way to easily gather helpful visitor information from your site, perhaps it’s time to kick it to the curb.
Do you have social media integration on your site?
As annoying as Facebook can be at times, the nearly 1 billion people who are using it sure would look great as your customers. So, if your organization has an active account on Facebook, LinkedIn, YouTube, Pinterest or the like, you should consider upgrading your site onto a platform that integrates easily with these social services. Otherwise, your site could end up in a lonely place.
Still not sure if your website is out of date?
Ask some friends what they think, compare your site to your competitors, or better yet, get a FREE 1 HOUR CONSULTATION.