27
Nov
08
Nov
8 Social Business Tips In 8 Days – Part 8
8 Tips for Social Business Part 8 Amplify Written by Evan LePage. Originally posted on HootSource. When you have a piece of content that is a “hit,” double down. One of the benefits of good measurement and understanding of your data is the ability to hone your messaging and understand what did and didn’t work from a content perspective. Organic social is…
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07
Nov
8 Social Business Tips In 8 Days – Part 7
8 Tips for Social Business Part 7 Measure ROI Written by Evan LePage. Originally posted on HootSource. It’s important for social data to be relevant to stakeholders within organization, but often they speak only to the practitioners. This makes it difficult to communicate value, or to make important decisions related to the use or investment in social media for the organization. It…
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06
Nov
8 Social Business Tips In 8 Days – Part 6
8 Tips for Social Business Part 6 Secure Written by Evan LePage. Originally posted on HootSource. Fear over losing control is an understandable barrier to implementing social media across an organization. It is important to note that mistakes are preventable. In many popular cases the missteps were handled well and the damage to each organization was more along the lines of temporary…
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05
Nov
8 Social Business Tips In 8 Days – Part 5
8 Tips for Social Business Part 4 Collaborate Written by Evan LePage. Originally posted on HootSource. Share learning internally. Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole. Keep an ongoing loop of discovery and dissemination where best practices, positive messaging or common questions are put forward for comment or collaboration. Social…
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04
Nov
8 Social Business Tips In 8 Days – Part 4
8 Tips for Social Business Part 4 Engage to Build a Community Written by Evan LePage. Originally posted on HootSource. While each brand will have it’s own communication style, there is a right way and a wrong. The most important thing you can do is to acknowledge the voice of the customer, really hear and respect what they are saying. If what…
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03
Nov
8 Social Business Tips In 8 Days – Part 3
8 Tips for Social Business Part 3 Listen & Learn Written by Evan LePage. Originally posted on HootSource. There’s no question. People are talking about your organization. And if by chance they’re not, then they’re talking about your competitors and starting a conversation you’ll have trouble being a part of. Don’t let your organization get left behind. Amazon founder, Jeff Bezos once…
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02
Nov
8 Social Business Tips In 8 Days – Part 2
8 Tips for Social Business Part 2 Organizing Control Over Social Assets Written by Evan LePage. Originally posted on HootSource. While you want to centralize control over your social platforms with a social tool like a dashboard, you want to de-centralize the conversations you have over them. To do that, you need to empower your practitioners and teams to engage your customers…
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01
Nov
8 Social Business Tips In 8 Days – Part 1
8 Tips for Social Business Part 1 Evaluating your Social Goals Written by Evan LePage. Originally posted on HootSource. After taking stock of your organization’s social maturity, it’s time to ask a few questions. First, where have you already or where do you plan to deploy social programs and against which goals? In either case, avoid considering social in a vacuum. Take…
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