Digital Strategist / WordPress Web Designer
Companies are Scaling Up Written by Matt Foulger. Originally posted on HootSource. How Companies are Scaling Up It’s important to know where your business stands before you head down the path towards broad social adoption across your employee base. But regardless of your industry, your company will eventually fall behind if it doesn’t formulate a plan for connecting customers with employees throughout…
Read MoreEnable Collaboration and Relationships Written by Matt Foulger. Originally posted on HootSource. Enable Collaboration and Relationships Executives seem to be listening. IBM’s worldwide survey of 1700 CEOs reveals that business leaders see customer centricity and employee engagement as integral aspects of the same transformative mission. According to the report’s authors, CEOs now see technology primarily as an “enabler of collaboration and relationships”.…
Read MoreEngaged Employees Engage Your Customers Written by Matt Foulger. Originally posted on HootSource. Connecting to a New Generation of Employees A desire to see the company succeed is crucial for advocates, and this cannot be created by corporate mandate. Compulsory advocacy negates the entire point of bringing employees onto social media: creating a transparent and authentic business environment that resonates with customers.…
Read MoreDon’t Keep Your Thought Leaders Hidden Written by Matt Foulger. Originally posted on HootSource. Embrace your Inner Thought Leaders Follower and friend counts are only part of the story. When the impact of their social messaging is considered, employee advocates look like marketing powerhouses. The Edelman Trust Barometer reveals that 50% of the international public consider employees either extremely credible or very…
Read MoreEmployees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate Invested in your brand’s success Willing to defend your company Aligned with your core objectives In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that is far more credible than…
Read MoreIndividuals Own the Conversation Written by Matt Foulger. Originally posted on HootSource. Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the…
Read More5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…
Read MoreSocial Media Management Hootsuite is a social media management system for small and large businesses. It has been chosen by top companies world wide as their key social media market management tool. The system’s user interface takes the form of a dashboard which supports social networks. Social Networks Supported Twitter Facebook Profiles, Events, Groups & Pages LinkedIn Profiles, Pages &…
Read More8 Tips for Social Business Part 8 Amplify Written by Evan LePage. Originally posted on HootSource. When you have a piece of content that is a “hit,” double down. One of the benefits of good measurement and understanding of your data is the ability to hone your messaging and understand what did and didn’t work from a content perspective. Organic social is…
Read More8 Tips for Social Business Part 7 Measure ROI Written by Evan LePage. Originally posted on HootSource. It’s important for social data to be relevant to stakeholders within organization, but often they speak only to the practitioners. This makes it difficult to communicate value, or to make important decisions related to the use or investment in social media for the organization. It…
Read More
Jerry Thrasher has over 20 years experience in Marketing, holds a degree in Marketing and Business Management, and a Certificate in Social Media Marketing. As an experienced business owner, he has the skills to help you “2X Your Sales!”
Jerry lives in Spokane, WA. Married to the most amazing woman (supermom), they have seven wonderful children and one grandson.