Digital Strategist / WordPress Web Designer
Individuals Own the Conversation Written by Matt Foulger. Originally posted on HootSource. Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the…
Read More5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…
Read MoreSocial Media Management Hootsuite is a social media management system for small and large businesses. It has been chosen by top companies world wide as their key social media market management tool. The system’s user interface takes the form of a dashboard which supports social networks. Social Networks Supported Twitter Facebook Profiles, Events, Groups & Pages LinkedIn Profiles, Pages &…
Read More8 Tips for Social Business Part 8 Amplify Written by Evan LePage. Originally posted on HootSource. When you have a piece of content that is a “hit,” double down. One of the benefits of good measurement and understanding of your data is the ability to hone your messaging and understand what did and didn’t work from a content perspective. Organic social is…
Read More8 Tips for Social Business Part 7 Measure ROI Written by Evan LePage. Originally posted on HootSource. It’s important for social data to be relevant to stakeholders within organization, but often they speak only to the practitioners. This makes it difficult to communicate value, or to make important decisions related to the use or investment in social media for the organization. It…
Read More8 Tips for Social Business Part 6 Secure Written by Evan LePage. Originally posted on HootSource. Fear over losing control is an understandable barrier to implementing social media across an organization. It is important to note that mistakes are preventable. In many popular cases the missteps were handled well and the damage to each organization was more along the lines of temporary…
Read More8 Tips for Social Business Part 4 Collaborate Written by Evan LePage. Originally posted on HootSource. Share learning internally. Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole. Keep an ongoing loop of discovery and dissemination where best practices, positive messaging or common questions are put forward for comment or collaboration. Social…
Read More8 Tips for Social Business Part 4 Engage to Build a Community Written by Evan LePage. Originally posted on HootSource. While each brand will have it’s own communication style, there is a right way and a wrong. The most important thing you can do is to acknowledge the voice of the customer, really hear and respect what they are saying. If what…
Read MoreWhy Accept Guest Writers for Your Site or Blog? There are a number of good reasons for utilizing guest writers. Additionally, there are a lot of writers or “experts” that are willing to write an article or blog post. Let’s take a look at the positive and negative. Guest Writers Free Up Your Time This can be true but not…
Read MoreHow To Get More Facebook Likes With Text Messaging Everyone wants more likes and here is a great way to get more. For some time now Facebook has offered a way to like a page via text messaging. The process is simple To like a page via mobile text, just text like and the Page’s username to your country’s text code. (for the US it…
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Jerry Thrasher has over 20 years experience in Marketing, holds a degree in Marketing and Business Management, and a Certificate in Social Media Marketing. As an experienced business owner, he has the skills to help you “2X Your Sales!”
Jerry lives in Spokane, WA. Married to the most amazing woman (supermom), they have seven wonderful children and one grandson.