Digital Strategist / WordPress Web Designer
Individuals Own the Conversation Written by Matt Foulger. Originally posted on HootSource. Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the…
Read More5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…
Read MoreWordPress Plugins Used By Web Designers WordPress plugins add new features and functions to a website. Plugins can make a website easier to build. However, you can spend countless hours trying and testing different plugins. In this post I will share some of my favorite plugins. How I Choose A Plugin Always research a plugin before downloading and activating it.…
Read MoreSearch Engine Optimization (SEO) There are two are two kinds of SEO: On page SEO Off page SEO Off Page SEO In this post we will cover off page SEO. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many associate off-page SEO with…
Read MoreCanonical URL What is a Canonical URL? According to Wikipedia: “URL Canonization (aka URL Normalization) is the process by which URLs are modified and standardized in a consistent manner. The goal of the normalization process is to transform a URL into a normalized or canonical URL so it is possible to determine if two syntactically different URLs may be equivalent.”…
Read MoreWhat is a WordPress Theme? A WordPress theme provides all of the front end styling of your WordPress site. Themes may include customized template files, image files ( .jpg , .gif ), style sheets ( .css ), custom Pages , as well as any necessary code files ( .php ). Godaddy recently stated that 27% of the web is powered by…
Read MoreHeading Tag Structure The heading structure of a web page is important to the readability for the average visitor and those using text editors and search engine optimization. h tags – <h1> <h2> <h3> <h4> <h5> <h6> Headings are defined with the <h1> to <h6> tags. <h1> defines the most important heading. <h6> defines the least important heading. The <h1>…
Read MoreTitle Tags are Critical to Search Engine Optimization Title tags are most important SEO element that can be easily fixed. Title tags rank in importance right behind content, and … Content is King. What Are Title Tags? A title tag is the main text that describes the web page, image, or document. Title elements have long been considered one of…
Read MoreWho Uses WordPress? WordPress powers more than 23% of the web – a figure that rises every day. Everything from simple websites, to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress. The 2X Sales Design Team has sourced and customized many WordPress solutions. Most of our sites are currently using the CMS platform. We…
Read MoreGet a Business Blog In part I, you learned about some ways blogs can be beneficial to your business. In part II, you’ll see some of the more technical aspects and statistics of business blogging. After reading about these reasons, there should be no excuse not to get a blog into your business. Traffic, Traffic, Traffic You have your new site set…
Read More
Jerry Thrasher has over 20 years experience in Marketing, holds a degree in Marketing and Business Management, and a Certificate in Social Media Marketing. As an experienced business owner, he has the skills to help you “2X Your Sales!”
Jerry lives in Spokane, WA. Married to the most amazing woman (supermom), they have seven wonderful children and one grandson.