Articles

Duplicate Content

Duplicate Content is BAD? Bad Duplicate Content In most cases duplicate content is bad. Google crawls the web and when it finds the same content on more than one site it gives credit to only one site. Generally, the search engine gives credit to the more authoritative website. Plus, Google can place a small penalty on the websites with copied content. Even…

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Employee Evangelists

Employees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate Invested in your brand’s success Willing to defend your company Aligned with your core objectives In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that is far more credible than…

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Off Page SEO

Search Engine Optimization (SEO) There are two are two kinds of SEO: On page SEO Off page SEO Off Page SEO In this post we will cover off page SEO. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many associate off-page SEO with…

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Keep Your Website Fresh With Guest Writers

Why Accept Guest Writers for Your Site or Blog? There are a number of good reasons for utilizing guest writers. Additionally, there are a lot of writers or “experts” that are willing to write an article or blog post. Let’s take a look at the positive and negative. Guest Writers Free Up Your Time This can be true but not…

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Search Engine Optimization (SEO) Tips

Tips for the Perfect SEO Follow these simple steps to achieve perfect Search Engine Optimization. 1. Use a short URL. Your URL should be as concise as possible and contain keywords related to your company and brand. Avoid URLs that cannot be easily typed in without a reference. Your URL should be easy for your users to remember after only…

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Successful Social Media Strategy – The 3 P’s, pt3

Performance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…

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Successful Social Media Strategy – The 3 P’s, pt2

Participation – Involvement is Key             After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…

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Successful Social Media Strategy – The 3 P’s, pt1

Social Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…

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