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01 Nov

8 Social Business Tips In 8 Days – Part 1

Facebook, Google+, Marketing, Social Media,

8 Tips for Social Business Part 1  Evaluating your Social Goals Written by Evan LePage. Originally posted on HootSource. After taking stock of your organization’s social maturity, it’s time to ask a few questions. First, where have you already or where do you plan to deploy social programs and against which goals? In either case, avoid considering social in a vacuum. Take…

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17 Oct

Better Social Media Management

Articles, Facebook, Google+, Marketing, Social Media, ,

5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…

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28 Apr

Successful Social Media Strategy – The 3 P’s, pt3

Articles, Facebook, Google+, Marketing, SEO, Social Media, Web Design, , , , ,

Performance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…

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13 Apr

Successful Social Media Strategy – The 3 P’s, pt2

Advertising, Articles, Facebook, Google+, Marketing, Social Media, Web Design, , , , , ,

Participation – Involvement is Key             After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…

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27 Mar

Successful Social Media Strategy – The 3 P’s, pt1

Advertising, Articles, Facebook, Google+, Marketing, Social Media, Web Design, , , , , ,

Social Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…

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16 Nov

10 tips to take advantage of Google+ for SEO

Advertising, Facebook, Google+, Marketing, Search, SEO, Social Media, Web Design, , , , , , 0 Comments

Leverage the power of Google Plus to increase visibility Guest post by Cyrus Shepard It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness. Not so with Google+. Here’s…

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