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8 Tips for Social Business Part 3 Listen & Learn Written by Evan LePage. Originally posted on HootSource. There’s no question. People are talking about your organization. And if by chance they’re not, then they’re talking about your competitors and starting a conversation you’ll have trouble being a part of. Don’t let your organization get left behind. Amazon founder, Jeff Bezos once…
Read More8 Tips for Social Business Part 2 Organizing Control Over Social Assets Written by Evan LePage. Originally posted on HootSource. While you want to centralize control over your social platforms with a social tool like a dashboard, you want to de-centralize the conversations you have over them. To do that, you need to empower your practitioners and teams to engage your customers…
Read More8 Tips for Social Business Part 1 Evaluating your Social Goals Written by Evan LePage. Originally posted on HootSource. After taking stock of your organization’s social maturity, it’s time to ask a few questions. First, where have you already or where do you plan to deploy social programs and against which goals? In either case, avoid considering social in a vacuum. Take…
Read More5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…
Read MoreHow To Get More Facebook Likes With Text Messaging Everyone wants more likes and here is a great way to get more. For some time now Facebook has offered a way to like a page via text messaging. The process is simple To like a page via mobile text, just text like and the Page’s username to your country’s text code. (for the US it…
Read MoreThere is an art to getting ReTweets with etiquette and phrases that are most often used and seen. Here is a rundown on how to place yourself in a position to get ReTweeted. Etiquette First off, you need to leave room to even ask for a “@RT.” If there is credit to be given in your Tweet, make sure to…
Read MoreTips for the Perfect SEO Follow these simple steps to achieve perfect Search Engine Optimization. 1. Use a short URL. Your URL should be as concise as possible and contain keywords related to your company and brand. Avoid URLs that cannot be easily typed in without a reference. Your URL should be easy for your users to remember after only…
Read MorePerformance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…
Read MoreParticipation – Involvement is Key After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…
Read MoreSocial Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…
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Jerry Thrasher has over 20 years experience in Marketing, holds a degree in Marketing and Business Management, and a Certificate in Social Media Marketing. As an experienced business owner, he has the skills to help you “2X Your Sales!”
Jerry lives in Spokane, WA. Married to the most amazing woman (supermom), they have seven wonderful children and one grandson.