Articles

Choosing Domain Names

How Your Domain Name Will Impact SEO & Social Media Marketing Original Article written by Spencer Yao When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how…

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What Is SEO / Search Engine Optimization?

Introduction to SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of increasing the visibility or ranking of a website or a web page in a search engine’s “organic” or unpaid search results. Obviously a higher ranking website gets more traffic. SEO focuses how search engines work, what people search for, the actual search terms or “keywords” typed into search engines and which search engines…

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7 Benefits to Managing Social Media with Hootsuite

Social Media Management Hootsuite is a social media management system for small and large businesses.  It has been chosen by top companies world wide as their key social media market management tool. The system’s user interface takes the form of a dashboard which supports social networks. Social Networks Supported Twitter Facebook Profiles, Events, Groups & Pages LinkedIn Profiles, Pages &…

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8 Social Business Tips In 8 Days – Part 3

8 Tips for Social Business Part 3 Listen & Learn Written by Evan LePage. Originally posted on HootSource. There’s no question. People are talking about your organization. And if by chance they’re not, then they’re talking about your competitors and starting a conversation you’ll have trouble being a part of. Don’t let your organization get left behind. Amazon founder, Jeff Bezos once…

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8 Social Business Tips In 8 Days – Part 2

8 Tips for Social Business Part 2 Organizing Control Over Social Assets Written by Evan LePage. Originally posted on HootSource. While you want to centralize control over your social platforms with a social tool like a dashboard, you want to de-centralize the conversations you have over them. To do that, you need to empower your practitioners and teams to engage your customers…

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Better Social Media Management

5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…

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Keep Your Website Fresh With Guest Writers

Why Accept Guest Writers for Your Site or Blog? There are a number of good reasons for utilizing guest writers. Additionally, there are a lot of writers or “experts” that are willing to write an article or blog post. Let’s take a look at the positive and negative. Guest Writers Free Up Your Time This can be true but not…

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Search Engine Optimization (SEO) Tips

Tips for the Perfect SEO Follow these simple steps to achieve perfect Search Engine Optimization. 1. Use a short URL. Your URL should be as concise as possible and contain keywords related to your company and brand. Avoid URLs that cannot be easily typed in without a reference. Your URL should be easy for your users to remember after only…

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