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8 Tips for Social Business Part 2 Organizing Control Over Social Assets Written by Evan LePage. Originally posted on HootSource. While you want to centralize control over your social platforms with a social tool like a dashboard, you want to de-centralize the conversations you have over them. To do that, you need to empower your practitioners and teams to engage your customers…
Read More8 Tips for Social Business Part 1 Evaluating your Social Goals Written by Evan LePage. Originally posted on HootSource. After taking stock of your organization’s social maturity, it’s time to ask a few questions. First, where have you already or where do you plan to deploy social programs and against which goals? In either case, avoid considering social in a vacuum. Take…
Read More5 Must-Haves for Social Media Management Written by Matt Foulger. Originally posted on HootSource. Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are…
Read MoreWhy Accept Guest Writers for Your Site or Blog? There are a number of good reasons for utilizing guest writers. Additionally, there are a lot of writers or “experts” that are willing to write an article or blog post. Let’s take a look at the positive and negative. Guest Writers Free Up Your Time This can be true but not…
Read MoreHow To Get More Facebook Likes With Text Messaging Everyone wants more likes and here is a great way to get more. For some time now Facebook has offered a way to like a page via text messaging. The process is simple To like a page via mobile text, just text like and the Page’s username to your country’s text code. (for the US it…
Read MorePerformance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…
Read MoreParticipation – Involvement is Key After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…
Read MoreSocial Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…
Read MoreLeverage the power of Google Plus to increase visibility Guest post by Cyrus Shepard It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness. Not so with Google+. Here’s…
Read MoreEdgerank: What It Is and 5 Key Ways to Improve It By Anne Perez Ever wonder why you only see a few of your friends and fans show up in your Facebook news feed? It’s all down to Edgerank. What is Edgerank? Edge is the name given to each piece of content that is created and posted in Facebook, whether it…
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Jerry Thrasher has over 20 years experience in Marketing, holds a degree in Marketing and Business Management, and a Certificate in Social Media Marketing. As an experienced business owner, he has the skills to help you “2X Your Sales!”
Jerry lives in Spokane, WA. Married to the most amazing woman (supermom), they have seven wonderful children and one grandson.