Web Design

What Is SEO / Search Engine Optimization?

Introduction to SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of increasing the visibility or ranking of a website or a web page in a search engine’s “organic” or unpaid search results. Obviously a higher ranking website gets more traffic. SEO focuses how search engines work, what people search for, the actual search terms or “keywords” typed into search engines and which search engines…

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Is Your Website Out of Date?

Good News! Here are some tips to see if your website is out of date. Looks Out Dated The Site looks out of date if it still uses old html code, the website’s width is narrow, and the text is small and hard to read. Perhaps content is out of date, like coupons and offers. May favorite is Christmas Specials…

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Mobile Friendly Web Design

Is Your Website Mobile Friendly? What is a Mobile Friendly Website? Web definitions – The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network. …http://en.wikipedia.org/wiki/Mobile-Friendly_website Ways To Check Mobile Compatibility A…

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Keep Your Website Fresh With Guest Writers

Why Accept Guest Writers for Your Site or Blog? There are a number of good reasons for utilizing guest writers. Additionally, there are a lot of writers or “experts” that are willing to write an article or blog post. Let’s take a look at the positive and negative. Guest Writers Free Up Your Time This can be true but not…

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Search Engine Optimization (SEO) Tips

Tips for the Perfect SEO Follow these simple steps to achieve perfect Search Engine Optimization. 1. Use a short URL. Your URL should be as concise as possible and contain keywords related to your company and brand. Avoid URLs that cannot be easily typed in without a reference. Your URL should be easy for your users to remember after only…

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Successful Social Media Strategy – The 3 P’s, pt3

Performance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…

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Successful Social Media Strategy – The 3 P’s, pt2

Participation – Involvement is Key             After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…

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Successful Social Media Strategy – The 3 P’s, pt1

Social Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…

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