Marketing

Successful Social Media Strategy – The 3 P’s, pt3

Performance – Measurable Outcome A marketing campaign is not complete without performance analysis. We can measure social contacts count, interactions, sales, or a combination of these. Tracking some social media can be difficult to quantify but software is also available to assist. Many social platforms have built in analytics. Once a facebook page has more than “30 likes” we can…

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Successful Social Media Strategy – The 3 P’s, pt2

Participation – Involvement is Key             After finding the right places to converse, participation is essential. Social media empowers customers to evangelize our brand. With Facebook you want likes, Google plus you want to be in circles, Foursquare you want check-ins, and Twitter you want followers. “Get to know your customers social media habits. Ask them what social media platforms…

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Successful Social Media Strategy – The 3 P’s, pt1

Social Media is a relationship building process with a big payoff but it is time consuming and requires a big commitment. A half effort can do more harm than good. Preparation – Time and Resources To assess our needs, we need to listen to your customers and take inventory of our resources. Social media is social and requires a conversation.…

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Free Text Message (SMS) Marketing Platform

How to build a free text message (SMS) marketing platform that does not require a monthly service charge. Here is a 100% free text message marketing system via Twitter? Most have heard of Twitter but what many do not know is that Twitter can be used as a text (sms) broadcasting tool – and best of all, it does not cost you…

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Top 10 Sites For Article Submission

Articles Increase Exposure, Traffic, and Web Rank Use this free list to submit your website to all the top article sites. Submitting your blogs to these directories would surely increase the traffic rank. Some of the directories allow your articles to get published instantly while the others initially review your articles before publishing them online. Make several variations of your article and…

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10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility Guest post by Cyrus Shepard It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness. Not so with Google+. Here’s…

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Understanding Search Engines

How Complex Are Search Engines? Spiders Search Engines are very complex. First they crawl the web with spiders gathering text and links from nearly every page on the internet. It is estimated that there is 3.7 trillion pages on the internet globally. Tip – Make important information easy for the spiders to find. Link Analysis All pages are evaluated for connections…

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60 Free Press Release Sites Tested – A Detailed Review

This excerpt is from www.vitispr.com. I found the following information useful and worthy of sharing. This is unedited and there is a link at the end for the rest of the article. Published Date 2011-11-04 07:30:12    Written by Jas Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your…

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